Terms of service
Last updated: 19 September 2026
These Terms & Conditions govern purchases made from AIM Watches through our website.
AIM Watches is operated by AIM BESPOKE WATCHES TR – FZCO, trading as AIM Watches / AIM Watch Company, Licence No. 74822, registered with DIEZA and based at DSO-IFZA, IFZA Properties, Dubai Silicon Oasis, Dubai, United Arab Emirates.
By placing an order with us, you agree to these Terms & Conditions.
1. Our Products
AIM Watches designs and sells limited-production Swiss-made watches, including watches incorporating authentic aviation-related materials.
Because some materials originate from historic or retired aircraft, natural variations, markings, colour differences and signs of previous use may occur. These characteristics form part of the individual nature of the product and are not necessarily defects.
Product photographs and renders are intended to represent our products as accurately as reasonably possible. Colours and appearance may vary depending on lighting, photography and display settings.
2. Limited Editions
Certain AIM watches are produced in limited quantities.
Where a watch is individually numbered, the number forms part of the product’s identity but does not, by itself, make the product personalised or bespoke.
Unless specifically agreed in writing, we cannot guarantee a particular serial or edition number.
3. Orders
Submitting an order through our website constitutes an offer to purchase the selected product.
Receipt of an order confirmation does not necessarily constitute acceptance of the order. We reserve the right to refuse or cancel an order where reasonably necessary, including in cases of pricing errors, suspected fraud, payment problems, stock discrepancies or restrictions affecting our ability to supply the product.
If we cancel an order after payment has been taken, the amount paid will be refunded.
4. Pricing
Prices are displayed in the currency selected or made available through our website.
Currency conversions may be provided through our e-commerce or payment providers and exchange rates may change.
The final amount payable will be shown during checkout.
5. Taxes, VAT & Import Duties
Taxes and duties are handled according to the destination and shipping method.
Where our checkout specifically states that duties and taxes are included or collected, we will arrange shipment on that basis.
Where duties, VAT, GST, customs charges, brokerage fees or other import charges are not collected at checkout, these may be payable by the customer before or upon delivery.
Customers are responsible for ensuring that products can legally be imported into their destination country.
6. Payment
Payment must be made using one of the payment methods offered at checkout.
Orders may be subject to security, fraud-prevention and payment-authorisation checks.
We do not directly store full payment-card details where payments are processed by third-party payment providers.
7. Availability
All products are subject to availability.
Limited-edition products may sell out and availability shown on the website may occasionally change before an order has been processed.
If we cannot fulfil an order, we will contact the customer and refund any amount paid for the unavailable product.
8. Production & Build Times
Some AIM watches are assembled or completed following an order.
Where an estimated production period is provided, including an estimated 90-day build time, this is an estimate rather than a guaranteed delivery date unless expressly stated otherwise.
Hand assembly, component availability, quality control, testing, customs procedures and circumstances outside our reasonable control may affect production times.
We will endeavour to keep customers informed of material delays.
9. Pre-Orders
Where a product is sold as a pre-order, estimated production or delivery dates will be clearly indicated where reasonably possible.
Pre-order dates are estimates and may change due to production or supply-chain circumstances.
Your cancellation and refund rights remain subject to applicable law and our Returns, Cancellations & Refund Policy.
10. Shipping
We ship internationally to supported destinations.
Available shipping services, charges and estimated delivery times are displayed during checkout where applicable.
Orders may be fulfilled directly from our manufacturing, assembly or logistics partners, including from Switzerland, even though AIM Watches is a UAE-based company.
11. Delivery
Delivery estimates are not guaranteed unless expressly stated.
Customs clearance, carrier delays, weather, public holidays, destination-country procedures and other circumstances outside our reasonable control may affect delivery.
Risk in the product passes in accordance with applicable law and the agreed delivery arrangements.
12. Customs
International shipments may be inspected or processed by customs authorities.
Customers must provide accurate delivery and customs information where required.
AIM Watches is not responsible for delays caused solely by customs authorities or by a customer’s failure to provide information required for customs clearance.
13. Returns
We provide a 14-day inspection/return period beginning on the date the watch is delivered.
Customers wishing to return a watch must contact us at info@aimwatches.com before sending the product back.
The watch must be returned in accordance with our separate Returns, Cancellations & Refund Policy.
14. Condition of Returns
Returned watches must be unworn other than reasonable handling necessary to inspect the product and must be returned undamaged, unmarked and with the original packaging, certificate, accessories and documentation.
We may make an appropriate deduction where permitted by law if the value of a product has been reduced by handling beyond what is reasonably necessary to inspect it.
15. Bespoke & Personalised Products
Products genuinely manufactured to an individual customer’s specification, engraved, personalised or otherwise clearly customised may not qualify for the standard right of cancellation where applicable law permits this exclusion and the customer was informed before purchase.
A limited-edition or individually numbered watch is not considered bespoke solely because it carries an edition number.
16. Refunds
Approved refunds will normally be returned using the original payment method.
Refund processing times may depend on the customer’s bank, card issuer or payment provider.
Certain external charges, including currency conversion or banking charges, may not be recoverable by AIM Watches.
Nothing in these terms limits any refund entitlement required by applicable consumer law.
17. Warranty
New AIM watches are supplied with a two-year limited warranty from the applicable commencement date stated in our Warranty Policy.
The warranty covers qualifying manufacturing defects in accordance with that policy.
It does not generally cover normal wear and tear, accidental damage, misuse, unauthorised repairs or modifications, loss, theft, cosmetic deterioration through use, or damage resulting from use contrary to our instructions.
Please refer to our separate Warranty Policy for full details.
18. Servicing
Mechanical watches require periodic maintenance.
We generally recommend servicing approximately every 3–4 years, depending on use, environment and movement requirements.
Servicing is not included within the standard warranty unless the work is required to remedy a qualifying warranty defect.
19. Authentic Aviation Materials
Where a product is described as containing material originating from a particular aircraft or aviation source, AIM Watches maintains supporting provenance information appropriate to that product.
Aircraft-derived material may show variations or evidence of its previous operational life.
The incorporation of aircraft material does not imply endorsement, sponsorship or affiliation with an airline, aircraft manufacturer or other third party unless expressly stated.
20. Intellectual Property
All AIM Watches branding, logos, product names, watch designs, dial designs, graphics, photographs, text, website content and other original material are owned by or licensed to AIM Watches unless otherwise stated.
They may not be copied, reproduced, commercially exploited or used without prior written permission.
Third-party trademarks, airline names, aircraft manufacturer names and other protected marks remain the property of their respective owners.
21. Website Use
You must not misuse our website, attempt unauthorised access, interfere with its operation, introduce malicious software, scrape content for unauthorised commercial purposes or use the website for fraudulent or unlawful activity.
We may restrict access where reasonably necessary to protect our website, customers or business.
22. Liability
Nothing in these Terms excludes or limits liability where doing so would be prohibited by applicable law.
To the maximum extent permitted by law, AIM Watches will not be liable for indirect, incidental or consequential losses that were not reasonably foreseeable when the contract was entered into.
Nothing in these Terms affects mandatory consumer rights.
23. Force Majeure
We will not be responsible for failure or delay caused by circumstances reasonably beyond our control, including natural disasters, war, civil disturbance, government action, transport disruption, customs restrictions, industrial action, major supply-chain disruption or failure of essential third-party services.
We will take reasonable steps to minimise the effects of such circumstances.
24. Changes to These Terms
We may update these Terms periodically.
The Terms applicable to an order will generally be those in effect when the order was placed, unless a change is required by law.
The current version will be published on our website with its latest revision date.
25. Governing Law
These Terms are governed by the applicable laws of the United Arab Emirates and the Emirate of Dubai, subject to any mandatory consumer protections that may apply to customers in their country of residence.
Nothing in these Terms is intended to remove rights that cannot lawfully be excluded under applicable consumer legislation.
26. Contact & Complaints
Questions, complaints, returns or warranty enquiries should be directed by email only to:
Email: info@aimwatches.com
We will endeavour to respond to customer enquiries and complaints within a reasonable period.